iBeacon Market To Inflate With A CAGR Of 22.0% During 2017-2025
Reported by the latest market research report provided by Credence Research, “BLE Beacon Market(by Operating Platform (Open Source, Closed Source), By End-use (Retail, Public Facilities, Others)) Market – Growth, Prospective Buyers and Competitive Landscape, 2017-2025”, Marketing Beacon sector is roughly to flourish at a CAGR 22.0% from 2017 to 2025.
The complete report is on the market at http://www.credenceresearch.com/report/bluetooth-beacon-market
Mobile and wireless communication technologies have emerged tremendously during the past few decades. Growth and development of advanced cellular communication is estimated to grow a step forward in the approaching years, watching adoption all over different application. The retail industry is one such vertical constantly working towards strengthening their consumer experience by deploying more recent engagement models. Some of them are attractive LED billboards, interactive billboards, and facial analytics/identification. This makes the retail industry extremely promising for customer engagement technologies that include Perimeter Beacon. iBeacon is one of the many wireless communication techniques developed in the present day using which the retail firms (outlets) can communicate with their consumers.
The Marketing Beacon market has seen significant growth since its first arrival in the year 2013. Marketing Beacon comes with Bluetooth low energy (BLE) and has proven to be a painless one-way communication channel. Beacons are available for both open source and closed source platform and for that reason, can be used for lots of applications. To add, the installation and operating cost of Bluetooth Beacon is very low-cost making it a lasting solution for the retail businesses, hence improving brand marketing and advertising. Companies are willingly embracing this new method of engaging their buyers. And additionally, BLE Beacon finds its application in public places like airports, automatic parking systems, navigation in the buildings and others to help the people by giving right information directly to their smartphones.
Bluetooth Beacon Market is segmented based on platform, end-use, and geography. Judging by the platform, Smart Beacon is classified as open source Bluetooth LE Beacons and closed source Perimeter Beacon. Open source iBeacon are commonly applicable for android platform, while the closed source Proximity Beacon is deployed for IOS operating system. As per the end-use segmentation, BTLE Beacons are sorted for retail, public area, and other applications. The other applications segment can include indoor navigations and health care applications.
Internationally, The United States leads the entire Bluetooth Beacon market. Europe succeeds the North American Marketing Beacon market, when considering revenue. Asia-Pacific is predicted to come out as the fastest developing market for Beacon technology mainly because of the massive chance of the retail industry. Bluetooth LE Beacon market is estimated to grow considerably in Asia Pacific during the forecast period.
Proximity Beacon market remains in its beginning stage, with only a few countries seeing their adoption. The market comprises a large number of manufacturers, with a lot of them working on building energy efficient Proximity Beacons based on open source platform. Bluetooth Beacon producers including Aruba (a Hewlett-Packard Enterprise Company), Estimote, Inc., Gimbal, Inc., Kontakt.io, Radius Networks, Inc., BlueCats, Blue Sense Networks, Glimworm Beacon, Sensorberg GmbH, yet others are developing the technology by increasing life cycle of battery and enhancing other technical spec in particular operating range. One other major strategy taken by the market players is developing cheap BTLE Beacon for small retail markets.
Continue efforts by the retail industry towards far better customer engagement
Strengthening global sales channel so as to maintain and improve the sales
Constant growth in wireless communication and the smartphone technology
Give attention to increasing the application area of BTLE Beacons
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